Brau Union
Welcome to the team!
Welcome to the Brau Union team!
We’re delighted to have you on board. Together, you’ll bring the world of brewing to life for our guests. As our guide, you’re far more than just a source of information—you’re a brand ambassador, storyteller, and experience creator all in one.
The concept of our tours
Our tours focus on the brewery’s function and technological processes. The goal is clear: to create a high-quality educational experience that your guests will understand and appreciate.
The tasting at the end rounds off the experience—not as an add-on, but as a deliberate conclusion in a respectful, controlled setting.
What sets you apart?
You don’t just inform—you inspire. With your knowledge, personality, and enthusiasm, you create genuine connections with visitors and build long-term loyalty to our brand.
That’s your strength. That’s where the magic of a great tour lies.
When do the tours take place?
Our tours run year-round—from March through the end of November. All dates are scheduled by the end of April at the latest for the entire year.
To help you plan: We expect approximately 70–80% of scheduled dates to actually take place. You’ll always receive confirmation whether your tour is happening 7 days in advance.
Tours in Puntigam
- Thursday: 4:30 PM
- Friday: 10:00 AM and 1:00 PM
Tours in Wieselburg
- Thursday: 10:00 AM and 1:00 PM
You’ll be informed in good time which dates are in your calendar and when they’re confirmed.
The Heart of It: The Facility Tour
Our tours are facility tours—not beer tastings with a factory in front. This is important, and this is your role as a guide.
What It’s Really About
You show your guests how beer is made. The technological processes, the function of the brewery, the craftsmanship behind the product—that’s the core. Your guests should understand what they’ll be drinking later. They should see and comprehend the value creation.
This is the education we promise.
The Tasting Has Its Place
At the end, there’s a beer tasting – that’s valuable and enjoyable. And yes: that’s often what your guests will remember most. That’s completely fine.
But the tasting is the finishing touch, not the center. It’s the flavor confirmation of what your guests have just learned.
Your Balance as a Guide
Make the tour exciting. Tell the stories. Explain with passion. Your guests should leave thinking: „Wow, that’s how it works. And the beer—that’s really well made.“
That’s the difference between a good tour and an unforgettable one.
General Information About BeerWe have put together a collection of documents for you that will help you truly understand the world of brewing – and thus take your guests on a journey into that world. The tasting at the end is more than just drinking. You will also learn how to lead a tasting – how to smell, taste, and evaluate beer. You will become a storyteller of flavor, turning the tasting into a conscious, enjoyable moment rather than just a break.
- History of Beer and the Brewing Process
- The Procedure of a Beer Tasting
Brau Union is more than your stage – it’s your topic. Here you’ll find all the information you need to truly understand the company, its history, and its significance. From economic importance to sustainability, from the 15 brands to Austrian brewing tradition – everything you need to know to speak authentically about Brau Union.
PuntigamPuntigam – The „beery beer“ from Styria
Puntigam Brewery has a proud history and is today one of Austria’s most modern production facilities. As a host, you’re not just showing your guests a factory—you’re showing them the heart of a brand that has stood for Styrian brewing tradition for generations.
Puntigamer is known as the „beery beer“—a brand that stands for the highest quality, perfect balance between hops and malt, and deep connection to its homeland. It’s the reliable companion for all who appreciate genuine brewing tradition and uncomplicated enjoyment.
- Puntigam Script – Your guide to all content and stories
- Facility grounds and routes – Familiarize yourself with the stations and safety routes
Wieselburg – 250 years of Austrian brewing craftsmanship
Wieselburg Brewery is a true cornerstone of Austrian beer culture and deeply rooted in Lower Austria’s Mostviertel region. For over 250 years, the name has stood for the highest brewing craftsmanship and uncompromising quality.
Wieselburg is known for classics such as the characterful Stammbräu in its distinctive swing-top bottle or the easy-drinking Wieselburger Gold. The brewery uniquely combines centuries-old tradition with state-of-the-art technology—history and innovation in a glass.
- Wieselburg Script – Your guide to all content and stories
- Brand info: Wieselburg – In-depth knowledge about the brand and its history
- Additional info – Facts about the bottling line
Do You Have a Question?
If you encounter a question during your work as a guide that you can’t answer—whether content-related, organizational, or practical—just write to us: [email protected]
We collect all these questions and forward them collectively to BrauUnion. We publish the answers here in a shared FAQ—this way we build our knowledge archive together.
Every question helps all guides improve. Your curiosity makes us all stronger.
Audio devicesTurn on immediately upon arrival, connect, check volume, and charge
Standard: Channel 3250 Wieselburg; 8055 Puntigam
For two parallel groups: switch the second group to a separate channel
After the tour: disinfect headsets and transmitters (hygiene requirement!)
In case of problems: restart the device and reset to channel 3250/8055
The tour exchange is our tool for assigning tours. Here you can apply for tours, exchange or return tours, and see an overview of your assigned tours:
- Email: Your email address
- Password: When logging in for the first time, click „Reset password“—this lets you easily set your own personal password.
Instructions:
We have created detailed instructions with screenshots and further information on how to use it.
WhatsApp Groups
For last-minute requests and to simplify communication, we have created a WhatsApp group for each:
Payment and Billing—It Runs Automatically
- You lead the tour, we take care of the rest. Guest billing is handled directly by the brewery—that’s not your responsibility.
- Your payment runs fully automatically: at the end of each month, you receive a credit from DonauGuides GmbH. Straightforward, reliable, on time.
- To ensure timely payment works, please fill out the form in the OnBoarding section. It only takes a few minutes and is the foundation for everything else.
Two Mandatory Training Sessions
You can complete these training sessions before your first tour—that’s actually recommended. Do them as soon as possible so you start well prepared.
Safety training
- Topic: Safe Behavior on the Brewery Premises
- Process: Read documentation → Complete test
- Duration: approx. 15 minutes
- Retakes: You can repeat the test as many times as needed until you reach the required score
- to safety training
Brand Training
- Topic: How to talk about Brau Union, what the brand core is, our values and history
- Goal: You become an authentic brand ambassador
- Process and duration follow the same system as the safety training. We’ve already registered your email address in the system and you should have received an email from Heineken. If not, just send an email to [email protected]
- to brand training
Registration with DonauGuides GmbH
Fill out the DonauGuides GmbH questionnaire. This is the foundation for:
- You being registered in our system
- You having access to all appointments and materials
- Your monthly fees being correctly billed and paid
- This only takes a few minutes and is essential for a smooth start.
When do the tours take place?
Our tours run year-round—from March through the end of November. All dates are scheduled by the end of April at the latest for the entire year.
To help you plan: We expect approximately 70–80% of scheduled dates to actually take place. You’ll always receive confirmation whether your tour is happening 7 days in advance.
Tours in Puntigam
- Thursday: 4:30 PM
- Friday: 10:00 AM and 1:00 PM
Tours in Wieselburg
- Thursday: 10:00 AM and 1:00 PM
You’ll be informed in good time which dates are in your calendar and when they’re confirmed.
The Heart of It: The Facility Tour
Our tours are facility tours—not beer tastings with a factory in front. This is important, and this is your role as a guide.
What It’s Really About
You show your guests how beer is made. The technological processes, the function of the brewery, the craftsmanship behind the product—that’s the core. Your guests should understand what they’ll be drinking later. They should see and comprehend the value creation.
This is the education we promise.
The Tasting Has Its Place
At the end, there’s a beer tasting – that’s valuable and enjoyable. And yes: that’s often what your guests will remember most. That’s completely fine.
But the tasting is the finishing touch, not the center. It’s the flavor confirmation of what your guests have just learned.
Your Balance as a Guide
Make the tour exciting. Tell the stories. Explain with passion. Your guests should leave thinking: „Wow, that’s how it works. And the beer—that’s really well made.“
That’s the difference between a good tour and an unforgettable one.
General Information About BeerWe have put together a collection of documents for you that will help you truly understand the world of brewing – and thus take your guests on a journey into that world. The tasting at the end is more than just drinking. You will also learn how to lead a tasting – how to smell, taste, and evaluate beer. You will become a storyteller of flavor, turning the tasting into a conscious, enjoyable moment rather than just a break.
- History of Beer and the Brewing Process
- The Procedure of a Beer Tasting
Brau Union is more than your stage – it’s your topic. Here you’ll find all the information you need to truly understand the company, its history, and its significance. From economic importance to sustainability, from the 15 brands to Austrian brewing tradition – everything you need to know to speak authentically about Brau Union.
PuntigamPuntigam – The „beery beer“ from Styria
Puntigam Brewery has a proud history and is today one of Austria’s most modern production facilities. As a host, you’re not just showing your guests a factory—you’re showing them the heart of a brand that has stood for Styrian brewing tradition for generations.
Puntigamer is known as the „beery beer“—a brand that stands for the highest quality, perfect balance between hops and malt, and deep connection to its homeland. It’s the reliable companion for all who appreciate genuine brewing tradition and uncomplicated enjoyment.
- Puntigam Script – Your guide to all content and stories
- Facility grounds and routes – Familiarize yourself with the stations and safety routes
Wieselburg – 250 years of Austrian brewing craftsmanship
Wieselburg Brewery is a true cornerstone of Austrian beer culture and deeply rooted in Lower Austria’s Mostviertel region. For over 250 years, the name has stood for the highest brewing craftsmanship and uncompromising quality.
Wieselburg is known for classics such as the characterful Stammbräu in its distinctive swing-top bottle or the easy-drinking Wieselburger Gold. The brewery uniquely combines centuries-old tradition with state-of-the-art technology—history and innovation in a glass.
- Wieselburg Script – Your guide to all content and stories
- Brand info: Wieselburg – In-depth knowledge about the brand and its history
- Additional info – Facts about the bottling line
Do You Have a Question?
If you encounter a question during your work as a guide that you can’t answer—whether content-related, organizational, or practical—just write to us: [email protected]
We collect all these questions and forward them collectively to BrauUnion. We publish the answers here in a shared FAQ—this way we build our knowledge archive together.
Every question helps all guides improve. Your curiosity makes us all stronger.
Audio devicesTurn on immediately upon arrival, connect, check volume, and charge
Standard: Channel 3250 Wieselburg; 8055 Puntigam
For two parallel groups: switch the second group to a separate channel
After the tour: disinfect headsets and transmitters (hygiene requirement!)
In case of problems: restart the device and reset to channel 3250/8055
We have put together a collection of documents for you that will help you truly understand the world of brewing – and thus take your guests on a journey into that world. The tasting at the end is more than just drinking. You will also learn how to lead a tasting – how to smell, taste, and evaluate beer. You will become a storyteller of flavor, turning the tasting into a conscious, enjoyable moment rather than just a break.
- History of Beer and the Brewing Process
- The Procedure of a Beer Tasting
Brau Union is more than your stage – it’s your topic. Here you’ll find all the information you need to truly understand the company, its history, and its significance. From economic importance to sustainability, from the 15 brands to Austrian brewing tradition – everything you need to know to speak authentically about Brau Union.
Puntigam – The „beery beer“ from Styria
Puntigam Brewery has a proud history and is today one of Austria’s most modern production facilities. As a host, you’re not just showing your guests a factory—you’re showing them the heart of a brand that has stood for Styrian brewing tradition for generations.
Puntigamer is known as the „beery beer“—a brand that stands for the highest quality, perfect balance between hops and malt, and deep connection to its homeland. It’s the reliable companion for all who appreciate genuine brewing tradition and uncomplicated enjoyment.
- Puntigam Script – Your guide to all content and stories
- Facility grounds and routes – Familiarize yourself with the stations and safety routes
Wieselburg – 250 years of Austrian brewing craftsmanship
Wieselburg Brewery is a true cornerstone of Austrian beer culture and deeply rooted in Lower Austria’s Mostviertel region. For over 250 years, the name has stood for the highest brewing craftsmanship and uncompromising quality.
Wieselburg is known for classics such as the characterful Stammbräu in its distinctive swing-top bottle or the easy-drinking Wieselburger Gold. The brewery uniquely combines centuries-old tradition with state-of-the-art technology—history and innovation in a glass.
- Wieselburg Script – Your guide to all content and stories
- Brand info: Wieselburg – In-depth knowledge about the brand and its history
- Additional info – Facts about the bottling line
Do You Have a Question?
If you encounter a question during your work as a guide that you can’t answer—whether content-related, organizational, or practical—just write to us: [email protected]
We collect all these questions and forward them collectively to BrauUnion. We publish the answers here in a shared FAQ—this way we build our knowledge archive together.
Every question helps all guides improve. Your curiosity makes us all stronger.
Turn on immediately upon arrival, connect, check volume, and charge
Standard: Channel 3250 Wieselburg; 8055 Puntigam
For two parallel groups: switch the second group to a separate channel
After the tour: disinfect headsets and transmitters (hygiene requirement!)
In case of problems: restart the device and reset to channel 3250/8055
The tour exchange is our tool for assigning tours. Here you can apply for tours, exchange or return tours, and see an overview of your assigned tours:
- Email: Your email address
- Password: When logging in for the first time, click „Reset password“—this lets you easily set your own personal password.
Instructions:
We have created detailed instructions with screenshots and further information on how to use it.
WhatsApp Groups
For last-minute requests and to simplify communication, we have created a WhatsApp group for each:
Payment and Billing—It Runs Automatically
- You lead the tour, we take care of the rest. Guest billing is handled directly by the brewery—that’s not your responsibility.
- Your payment runs fully automatically: at the end of each month, you receive a credit from DonauGuides GmbH. Straightforward, reliable, on time.
- To ensure timely payment works, please fill out the form in the OnBoarding section. It only takes a few minutes and is the foundation for everything else.
Two Mandatory Training Sessions
You can complete these training sessions before your first tour—that’s actually recommended. Do them as soon as possible so you start well prepared.
Safety training
- Topic: Safe Behavior on the Brewery Premises
- Process: Read documentation → Complete test
- Duration: approx. 15 minutes
- Retakes: You can repeat the test as many times as needed until you reach the required score
- to safety training
Brand Training
- Topic: How to talk about Brau Union, what the brand core is, our values and history
- Goal: You become an authentic brand ambassador
- Process and duration follow the same system as the safety training. We’ve already registered your email address in the system and you should have received an email from Heineken. If not, just send an email to [email protected]
- to brand training
Registration with DonauGuides GmbH
Fill out the DonauGuides GmbH questionnaire. This is the foundation for:
- You being registered in our system
- You having access to all appointments and materials
- Your monthly fees being correctly billed and paid
- This only takes a few minutes and is essential for a smooth start.